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Sampling bias

Definition

A systematic distortion in an estimate caused by a selection process that does not give all units a known probability of inclusion. Unlike sampling error, bias does not decrease as sample size increases and cannot be quantified without an independent reference.

Related terms

Cluster sampling
A design in which the population is divided into naturally occurring groups called clusters, a random sample of clusters is selected, and...
Sampling error
The difference between a sample statistic and the true population value, arising from the randomness of selection. It can be estimated from...
Sampling frame
The list or description of all units from which the sample can be drawn. Any unit not on the frame cannot be...
Simple random sampling
A design in which every possible subset of a given size has an equal probability of being selected. It requires a complete...
Stratified sampling
A sampling design that divides the population into homogeneous subgroups (strata) and samples each stratum separately. Allows the auditor to apply higher...

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